# The record is written in many places at once. I work on all of them together… > Uri Samet, founder and CEO of Buzz Dealer, works on how leaders and companies are found, described and trusted in search, the press and AI engines. URL: https://urisamet.com/ Founder & CEO, Buzz Dealer. Rooted in Europe and the Middle East, working worldwide. Called in when a name is under pressure: the wrong story ranking first, an AI answer that misleads, a narrative someone else is steering. I put the record right, quietly and for the long term. [Start a private conversation](https://urisamet.com/contact/) [Read the research](https://urisamet.com/library/) - Founder & CEO Buzz Dealer: Digital PR & Reputation Management - 20+ Years Senior roles in tech, digital and reputation - Global Work Middle East, Europe, UK & North America - Forbes Council Agency Council member since 2023 - EU Expert Registered with the European Commission - Author & Researcher 2 books and 8 journal papers ## The cases that reach me are rarely simple… ### Business leaders Founders and chief executives whose search results still tell an old story, or whose company is new to a market. ### Public life People in office and public figures whose name is being defined by others, often faster than they can answer. ### Voices with a following Opinion leaders whose credibility is their asset, and whose audience now meets them through AI answers first. ### How an engagement runs Every matter stays private, start to finish. - 1 #### A private conversation What is happening, and what is at stake. - 2 #### A read of where you stand Search, coverage, AI answers and profiles, side by side. - 3 #### One plan, every level Who moves what, in which order, and what to leave alone. - 4 #### Quiet execution Built to last, then watched so the old story does not return. ## One plan. Every level moving at the same time… Search, the press, AI engines, platforms and the public record each hold a version of you. Fixing one while the others keep talking does not hold. - ### Search What the first page says about you, and in what order. - ### The press Coverage and digital PR that give the record its weight. - ### AI engines How ChatGPT, Gemini, Perplexity and Copilot describe you. - ### Platforms Reviews, social channels and the voices around you. - ### The record Knowledge panels, Wikidata and the profiles machines trust. “Assess fast, stay calm, act with a plan for the moment things do not go as expected. Serious reputation work asks for the same.” Eight years in emergency medicine and civil defence came first, then an MPH in Emergency and Disaster Management at Tel Aviv University, then more than 20 years in CEO, CMO, COO and CTO roles. [The full story](https://urisamet.com/about/) ## Library [Research](https://urisamet.com/library/#research) [Books](https://urisamet.com/library/#books) [Forbes](https://urisamet.com/library/#forbes) [Entrepreneur](https://urisamet.com/library/#entrepreneur) [Medium](https://urisamet.com/library/#medium) [Buzz Dealer](https://urisamet.com/library/#buzzdealer) [Latest research, World Journal of Advanced Research and Reviews, 2026 A GEO-First Framework: Integrating Search Visibility, Sentiment, and Digital Authority for Organic Growth in the AI Era DOI 10.30574/wjarr.2026.29.1.0152](https://urisamet.com/library/geo-first-framework/) [The Human Field Guide for Bot Education A Practical Guide for Generative Engine Optimization Book, April 2026, 330 pages](https://urisamet.com/library/human-field-guide-for-bot-education/) [Reputation Revolution Navigating Perception in the Age of Instant Judgment Book, August 2025, 166 pages](https://urisamet.com/library/reputation-revolution/) [Medium, Oct 2026 Business to Agents Has Started, and It Is Arriving From Two Directions](https://uri-samet.medium.com/business-to-agents-has-started-and-it-is-arriving-from-two-directions-772fcc116184) [Forbes, May 2026 How To Win At Authentic Content: 7 Strategies For Navigating The AI Detection Crisis](https://www.forbes.com/councils/forbesagencycouncil/2026/05/28/how-to-win-at-authentic-content-7-strategies-for-navigating-the-ai-detection-crisis/) [Buzz Dealer, Sep 2026 How to Push Down Negative Search Results: What Works, What Does Not](https://buzzdealer.com/bury-negative-search-results/) [Research, WJAETS, Jun 2025 The Positive Influence of Large Language Models on Fact-Checking Practices: A Case Study of Grok](https://urisamet.com/library/llms-fact-checking-grok/) [Forbes, May 2025 A CEO’s Guide To Personal Reputation Management](https://www.forbes.com/councils/forbesagencycouncil/2025/05/13/a-ceos-guide-to-personal-reputation-management/) [Entrepreneur, Feb 2024 7 Proven Strategies to Rehabilitate Your Shattered Online Image](https://www.entrepreneur.com/growing-a-business/rising-from-the-ashes-7-proven-strategies-to/466797) [The full library: 8 papers, 2 books, 12 Forbes articles, 2 Entrepreneur articles, 15 Medium essays and more](https://urisamet.com/library/) ## In conversation [fintechview February 2026 Navigating Online Perception and Reputation in the AI Era](https://fintechview360.com/navigating-online-perception-and-reputation-in-the-ai-era/) [fintechview April 2025 Online Reputation Management Strategy is a Must](https://fintechview360.com/online-reputation-management-strategy-is-a-must/) [Global Banking & Finance Review May 2023 Online Reputation Management for the Financial Sector](https://www.globalbankingandfinance.com/online-reputation-management-for-the-financial-sector-this-is-how-you-do-it-right/) [Finance Magnates February 2023 Buzz Dealer CEO Talks about New Cyprus Office, Brokerage Marketing Trends](https://www.financemagnates.com/executives/buzz-dealer-ceo-on-new-cyprus-office-brokerage-marketing-trends/) ## Record - 2019 to now Founder & CEO, Buzz Dealer, Limassol - 2016 to 2018 CEO, Moovz, Tel Aviv - 2014 to 2018 CMO, Interacting Technology, Spain - 2011 to 2014 Co-Founder & COO, later CTO, Max Steiner (IM Online) - 2008 to 2018 Managing Partner, Checklist Solutions, Israel - 2008 to 2011 Co-Founder & CEO, Green Wheels - 2001 to 2009 VP Development and Training, Pamtecs [Full record](https://urisamet.com/about/) Education MPH, Emergency and Disaster Management, Tel Aviv University BA, Economics and Management, Academic College of Tel Aviv-Yaffo Expert roles Registered expert, European Commission Official member, Forbes Agency Council Memberships Royal Society of Arts, IEEE, CIBA, Entrepreneur Leadership Network Languages English, Hebrew (native) Greek, Arabic, French, Romanian (basic) ## For matters that call for discretion, the conversation starts privately… Write directly. I read every message myself. ## Contact Send a private enquiry at https://urisamet.com/contact/ (or with the WebMCP tool `send_enquiry` on any page of this site).