# Digital Branding in the Post-Truth Era: How Online Perception Challenges Traditional Reputation Management

> How online perception, more than verified fact, now shapes the way brands are judged, and why that challenges traditional reputation management.

URL: https://urisamet.com/library/digital-branding-post-truth-era/

[Library](https://urisamet.com/library/) / ResearchUri Samet. International Journal of Science and Research Archive, 10(1), 2023
[Read the paper](https://doi.org/10.30574/ijsra.2023.10.1.0816) [On Academia](https://www.academia.edu/144252695/Digital_Branding_in_the_Post_Truth_Era_How_Online_Perception_Challenges_Traditional_Reputation_Management)

## In short…
How online perception, more than verified fact, now shapes the way brands are judged, and why that challenges traditional reputation management.

- Digital Branding

- Post-Truth

- Online Perception

- Reputation Management

Journal
International Journal of Science and Research Archive

Issue
Volume 10, Issue 1

Published
October 2023

DOI
[10.30574/ijsra.2023.10.1.0816](https://doi.org/10.30574/ijsra.2023.10.1.0816)

### Cite
Samet, U. (2023). Digital Branding in the Post-Truth Era: How Online Perception Challenges Traditional Reputation Management. International Journal of Science and Research Archive, 10(1). https://doi.org/10.30574/ijsra.2023.10.1.0816

## More research…
[WJARR, 2026 A GEO-First Framework: Integrating Search Visibility, Sentiment, and Digital Authority for Organic Growth in the AI Era](https://urisamet.com/library/geo-first-framework/) [JETIR, 2025 From Noise to Narrative: Building Reputation in AI-Dominated Search and Discovery Environments](https://urisamet.com/library/from-noise-to-narrative/) [WJAETS, 2025 The Positive Influence of Large Language Models on Fact-Checking Practices: A Case Study of Grok](https://urisamet.com/library/llms-fact-checking-grok/)
[All 8 papers in the library](https://urisamet.com/library/#research)

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