# From Noise to Narrative: Building Reputation in AI-Dominated Search and Discovery Environments

> A review of how online reputation changes when large language models and generative search decide what people see, replacing lists of links with…

URL: https://urisamet.com/library/from-noise-to-narrative/

[Library](https://urisamet.com/library/) / ResearchUri Samet. Journal of Emerging Technologies and Innovative Research, 12(8), e35–e49, 2025
[Read the paper](https://doi.org/10.56975/jetir.v12i8.568287) [On Academia](https://www.academia.edu/143580585/From_Noise_to_Narrative_Building_Reputation_in_AI_Dominated_Search_and_Discovery_Environments)

## In short…
A review of how online reputation changes when large language models and generative search decide what people see, replacing lists of links with AI-written summaries.
Drawing on computer science, communication, psychology and marketing, it shows how established trust signals now work to earn algorithmic trust, making AI systems the first judges of credibility.
It covers generative engine optimization, digital PR, algorithmic bias and AI hallucination, and concludes that reputation is now shaped by social and algorithmic forces together.

- Online Reputation

- Generative Search

- Large Language Models

- Generative Engine Optimization

- Digital PR

- Algorithmic Trust

Journal
Journal of Emerging Technologies and Innovative Research

Issue
Volume 12, Issue 8, pages e35–e49

Published
August 2025

DOI
[10.56975/jetir.v12i8.568287](https://doi.org/10.56975/jetir.v12i8.568287)

### Cite
Samet, U. (2025). From Noise to Narrative: Building Reputation in AI-Dominated Search and Discovery Environments. Journal of Emerging Technologies and Innovative Research, 12(8), e35–e49. https://doi.org/10.56975/jetir.v12i8.568287

## More research…
[WJARR, 2026 A GEO-First Framework: Integrating Search Visibility, Sentiment, and Digital Authority for Organic Growth in the AI Era](https://urisamet.com/library/geo-first-framework/) [WJAETS, 2025 The Positive Influence of Large Language Models on Fact-Checking Practices: A Case Study of Grok](https://urisamet.com/library/llms-fact-checking-grok/) [IJSRCSEIT, 2025 Crisis Fatigue in the Digital Age: How Constant Exposure to Disasters Affects Public Attention and Engagement](https://urisamet.com/library/crisis-fatigue-digital-age/)
[All 8 papers in the library](https://urisamet.com/library/#research)

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