# Uri Samet

> Uri Samet is the founder and CEO of Buzz Dealer (https://buzzdealer.com/). He works on how business leaders, public figures and companies are found, described and trusted across search engines, the press and AI answer engines (online reputation management, digital PR and generative engine optimization). Member of the Forbes Agency Council, registered expert with the European Commission, author of two books and eight journal papers. MPH in Emergency and Disaster Management, Tel Aviv University.

## Pages
- [Home](https://urisamet.com/): positioning, approach and selected work
- [About](https://urisamet.com/about/): story and full career record
- [Work](https://urisamet.com/work/): the cases he takes on and how an engagement runs
- [Library](https://urisamet.com/library/): all research, books and articles
- [Media](https://urisamet.com/media/): interviews and Forbes commentary
- [Contact](https://urisamet.com/contact/): private enquiries

## Research
- [A GEO-First Framework: Integrating Search Visibility, Sentiment, and Digital Authority for Organic Growth in the AI Era](https://urisamet.com/library/geo-first-framework/): World Journal of Advanced Research and Reviews, 2026. DOI 10.30574/wjarr.2026.29.1.0152
- [From Noise to Narrative: Building Reputation in AI-Dominated Search and Discovery Environments](https://urisamet.com/library/from-noise-to-narrative/): Journal of Emerging Technologies and Innovative Research, 2025. DOI 10.56975/jetir.v12i8.568287
- [The Positive Influence of Large Language Models on Fact-Checking Practices: A Case Study of Grok](https://urisamet.com/library/llms-fact-checking-grok/): World Journal of Advanced Engineering Technology and Sciences, 2025. DOI 10.30574/wjaets.2025.15.3.1123
- [Crisis Fatigue in the Digital Age: How Constant Exposure to Disasters Affects Public Attention and Engagement](https://urisamet.com/library/crisis-fatigue-digital-age/): International Journal of Scientific Research in Computer Science, Engineering and Information Technology, 2025. DOI 10.32628/CSEIT25111681
- [Digital Echo Chambers in Emergencies: How Social Media Amplifies Polarization During Health and Disaster Events](https://urisamet.com/library/digital-echo-chambers-emergencies/): Global Journal of Engineering and Technology Advances, 2024. DOI 10.30574/gjeta.2024.20.3.0185
- [Online Reputation as an Economic Asset: A Meta-Analysis of Digital Perception’s Impact on Organizational Value](https://urisamet.com/library/online-reputation-economic-asset/): World Journal of Advanced Research and Reviews, 2024. DOI 10.30574/wjarr.2024.23.2.2537
- [Digital Public Relations: A Leading and Cost-Effective Channel for Public Awareness in the Public Sector](https://urisamet.com/library/digital-pr-public-sector/): Global Journal of Engineering and Technology Advances, 2024. DOI 10.30574/gjeta.2024.19.1.0052
- [Digital Branding in the Post-Truth Era: How Online Perception Challenges Traditional Reputation Management](https://urisamet.com/library/digital-branding-post-truth-era/): International Journal of Science and Research Archive, 2023. DOI 10.30574/ijsra.2023.10.1.0816

## Books
- [The Human Field Guide for Bot Education: A Practical Guide for Generative Engine Optimization](https://urisamet.com/library/human-field-guide-for-bot-education/): Apr 2026, 330 pages
- [Reputation Revolution: Navigating Perception in the Age of Instant Judgment](https://urisamet.com/library/reputation-revolution/): Aug 2025, 166 pages

## Profiles
- [LinkedIn](https://www.linkedin.com/in/uri-samet/)
- [Buzz Dealer profile](https://buzzdealer.com/uri-samet/)
- [Wikidata](https://www.wikidata.org/wiki/Q116182141)
- [ORCID](https://orcid.org/0009-0005-4561-1889)
- [Google Scholar](https://scholar.google.com/citations?user=SQXOM5kAAAAJ)
- [Forbes author page](https://www.forbes.com/councils/forbesagencycouncil/people/urisamet/)
- [Medium](https://uri-samet.medium.com/)

## Optional
- [Full text of this site](https://urisamet.com/llms-full.txt)