Business leaders
Founders and chief executives whose search results still tell an old story, or whose company is new to a market.
Founder & CEO, Buzz Dealer. Rooted in Europe and the Middle East, working worldwide.
The record is written in many places at once.I work on all of them together…
Called in when a name is under pressure: the wrong story ranking first, an AI answer that misleads, a narrative someone else is steering. I put the record right, quietly and for the long term.
- Founder & CEOBuzz Dealer: Digital PR & Reputation Management
- 20+ YearsSenior roles in tech, digital and reputation
- Global WorkMiddle East, Europe, UK & North America
- Forbes CouncilAgency Council member since 2023
- EU ExpertRegistered with the European Commission
- Author & Researcher2 books and 8 journal papers
The cases that reach me are rarely simple…
Public life
People in office and public figures whose name is being defined by others, often faster than they can answer.
Voices with a following
Opinion leaders whose credibility is their asset, and whose audience now meets them through AI answers first.
How an engagement runs
Every matter stays private, start to finish.A private conversation
What is happening, and what is at stake.
A read of where you stand
Search, coverage, AI answers and profiles, side by side.
One plan, every level
Who moves what, in which order, and what to leave alone.
Quiet execution
Built to last, then watched so the old story does not return.
One plan.Every level moving at the same time…
Search, the press, AI engines, platforms and the public record each hold a version of you. Fixing one while the others keep talking does not hold.
Search
What the first page says about you, and in what order.
The press
Coverage and digital PR that give the record its weight.
AI engines
How ChatGPT, Gemini, Perplexity and Copilot describe you.
Platforms
Reviews, social channels and the voices around you.
The record
Knowledge panels, Wikidata and the profiles machines trust.
“Assess fast, stay calm, act with a plan for the moment things do not go as expected. Serious reputation work asks for the same.”
Eight years in emergency medicine and civil defence came first, then an MPH in Emergency and Disaster Management at Tel Aviv University, then more than 20 years in CEO, CMO, COO and CTO roles.
The full storyLibrary
Medium, Oct 2026Business to Agents Has Started, and It Is Arriving From Two DirectionsForbes, May 2026How To Win At Authentic Content: 7 Strategies For Navigating The AI Detection CrisisBuzz Dealer, Sep 2026How to Push Down Negative Search Results: What Works, What Does NotResearch, WJAETS, Jun 2025The Positive Influence of Large Language Models on Fact-Checking Practices: A Case Study of GrokForbes, May 2025A CEO’s Guide To Personal Reputation ManagementEntrepreneur, Feb 20247 Proven Strategies to Rehabilitate Your Shattered Online Image
The full library: 8 papers, 2 books, 12 Forbes articles, 2 Entrepreneur articles, 15 Medium essays and moreIn conversation
fintechviewFebruary 2026
Navigating Online Perception and Reputation in the AI Era
fintechviewApril 2025Online Reputation Management Strategy is a Must
Global Banking & Finance ReviewMay 2023Online Reputation Management for the Financial Sector
Finance MagnatesFebruary 2023Buzz Dealer CEO Talks about New Cyprus Office, Brokerage Marketing Trends
Record
- 2019 to nowFounder & CEO, Buzz Dealer, Limassol
- 2016 to 2018CEO, Moovz, Tel Aviv
- 2014 to 2018CMO, Interacting Technology, Spain
- 2011 to 2014Co-Founder & COO, later CTO, Max Steiner (IM Online)
- 2008 to 2018Managing Partner, Checklist Solutions, Israel
- 2008 to 2011Co-Founder & CEO, Green Wheels
- 2001 to 2009VP Development and Training, Pamtecs
- Education
- MPH, Emergency and Disaster Management, Tel Aviv University
BA, Economics and Management, Academic College of Tel Aviv-Yaffo - Expert roles
- Registered expert, European Commission
Official member, Forbes Agency Council - Memberships
- Royal Society of Arts, IEEE, CIBA, Entrepreneur Leadership Network
- Languages
- English, Hebrew (native)
Greek, Arabic, French, Romanian (basic)
For matters that call for discretion, the conversation starts privately…
Write directly. I read every message myself.