About
More than twenty years of being the one who gets called…
I’m Uri Samet, founder and CEO of Buzz Dealer. I work on how people and companies are found, how they are described, and whether they are trusted: in search, in the press and in the AI engines people now ask first.
An unusual path into this work…
A brand whose search results tell an old story. A company entering a market where nobody knows it yet. A public figure whose name is being defined by others. My work is to change that, quietly and durably, through online reputation management, digital PR and generative engine optimization, including how AI engines such as ChatGPT, Gemini and Perplexity discover and describe you.
My path into this field was not the usual one. I hold an MPH in Emergency and Disaster Management from Tel Aviv University and spent eight years in emergency medicine and civil defence before moving into digital. Those years shaped how I work: assess fast, stay calm, act with a plan for the moment things do not go as expected.
Since then I have held CEO, CMO, COO and CTO roles in technology, reputation and digital media companies, and in 2019 founded Buzz Dealer. I research and publish on the same questions I work on, and serve as a registered independent expert with the European Commission.
- Based
- Cyprus. Rooted in Europe and the Middle East, working worldwide.
- Fields
- Online reputation, digital PR, generative engine optimization, crisis and risk communication
- Languages
- English, Hebrew (native)
Greek, Arabic, French, Romanian (basic) - ORCID
- 0009-0005-4561-1889
Record
- 2019 to now
Founder & CEO, Buzz Dealer, Limassol
- Global agency managing how brands and executives are found, described and trusted across search engines, media, review platforms and AI answer engines.
- Leads strategy and complex cases across online reputation management, digital PR, SEO, generative engine optimization and AI reputation.
- Deepest experience in regulated, high-scrutiny sectors (fintech, iGaming, tech, crypto); a team working in 15+ languages across 30+ countries; ISO 9001 and ISO 27001 certified.
- 2016 to 2018
CEO, Moovz, Tel Aviv
- Led the global LGBT social network, setting business direction for a platform combining social publishing, messaging, event discovery and community influencers.
- 2014 to 2018
CMO, Interacting Technology, Spain
- Led marketing strategy for a social technology business across Spain and Israel; owned user acquisition, engagement and retention.
- 2011 to 2014
Co-Founder & COO, later CTO, Max Steiner (IM Online)
- As COO, built and monetised more than 1,000 content websites. As CTO, after venture investment, led a SaaS platform for brand monitoring and online reputation management.
- 2008 to 2018
Managing Partner, Checklist Solutions, Israel
- Grew an SEO and content services provider into a full-service digital agency, with particular depth in competitive financial-services markets.
- 2008 to 2011
Co-Founder & CEO, Green Wheels
- Built an electric-transportation business from an e-commerce brand into a chain of sales and service centres; also CEO of the holding company Green Dot.
- 2001 to 2009
VP Development and Training, Pamtecs
- Emergency medicine and disaster-management training, preparation of emergency teams and safety services.
Standing
Expert roles
Registered expert, European Commission Funding & Tenders: digital marketing, media and communication, Erasmus+, Creative Europe.
Official member, Forbes Agency Council, since 2023.
Independent evaluator of marketing strategies, budgets and go-to-market plans for boards and management teams.
Education
MPH, Emergency and Disaster Management, Tel Aviv University
BA, Economics and Management, Academic College of Tel Aviv-Yaffo
Certified: EMT, emergency medicine instructor, fire safety supervisor, civil defence officer, international skipper. Google Ads, Google Analytics, Meta Ads, Microsoft, HubSpot.
Memberships
Forbes Agency Council
Royal Society of Arts (RSA)
IEEE, CIBA, Entrepreneur Leadership Network