Digital Branding in the Post-Truth Era: How Online Perception Challenges Traditional Reputation Management
Uri Samet. International Journal of Science and Research Archive, 10(1), 2023
In short…
How online perception, more than verified fact, now shapes the way brands are judged, and why that challenges traditional reputation management.
- Digital Branding
- Post-Truth
- Online Perception
- Reputation Management
- Journal
- International Journal of Science and Research Archive
- Issue
- Volume 10, Issue 1
- Published
- October 2023
Cite
Samet, U. (2023). Digital Branding in the Post-Truth Era: How Online Perception Challenges Traditional Reputation Management. International Journal of Science and Research Archive, 10(1). https://doi.org/10.30574/ijsra.2023.10.1.0816
More research…
WJARR, 2026A GEO-First Framework: Integrating Search Visibility, Sentiment, and Digital Authority for Organic Growth in the AI EraJETIR, 2025From Noise to Narrative: Building Reputation in AI-Dominated Search and Discovery EnvironmentsWJAETS, 2025The Positive Influence of Large Language Models on Fact-Checking Practices: A Case Study of Grok
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