Uri Samet

Online Reputation as an Economic Asset: A Meta-Analysis of Digital Perception’s Impact on Organizational Value

Uri Samet. World Journal of Advanced Research and Reviews, 23(2), 2908–2921, 2024

In short…

A meta-analysis of research since 2000 on how a company’s online image relates to what it is worth, treating web reputation as an intangible economic resource.

It looks at how digital perception connects to revenue, brand value, share performance and hiring, and at the differences between industries.

The conclusion: digital reputation shapes economic results and belongs at the centre of strategic planning.

  • Online Reputation
  • Digital Perception
  • Organizational Value
  • Economic Asset
  • Meta-Analysis
  • Reputation Management
Journal
World Journal of Advanced Research and Reviews
Issue
Volume 23, Issue 2, pages 2908–2921
Published
August 2024

Cite

Samet, U. (2024). Online Reputation as an Economic Asset: A Meta-Analysis of Digital Perception’s Impact on Organizational Value. World Journal of Advanced Research and Reviews, 23(2), 2908–2921. https://doi.org/10.30574/wjarr.2024.23.2.2537